Privacy Policy

Abately (“Abately,” “we,” “us,” or “our”) provides property tax analytics services to homeowners and real estate professionals. This Privacy Policy describes how we collect, use, share, and protect information when you visit our website or use our services.

By using our website or services, you agree to the practices described in this policy. If you do not agree, please do not use our website or services.

1. Information we collect

Information you provide directly

• Contact details — name, email address, and (where you provide it) phone number, when you join our early-access list, request a property analysis, or contact us.
• Property details — the property address, parcel identifier, and any property characteristics you submit so we can analyze your assessment.
• Communications — the contents of messages you send to us, including support inquiries.

Information collected automatically

• Usage data — pages viewed, links clicked, referring URLs, and similar interaction data.
• Device data — browser type, operating system, device identifiers, IP address, and approximate location derived from IP.
• Cookies and similar technologies — small data files placed on your device. See “Cookies and tracking” below.

Information from public records and third parties

• County appraisal district records — publicly available property characteristics, sales ratio studies, and assessment data published by Texas county appraisal districts.
• Public deed and permit records — sourced from county recorders and municipal permitting offices to verify property attributes.
• Service providers — analytics and email-delivery providers that process information on our behalf.

2. How we use your information

We use information to:

• Operate, maintain, and improve our website and services.
• Analyze property assessments and produce evidence reports for users.
• Communicate about your account, requests, and product updates.
• Send marketing communications (with your consent, where required by law) — you may opt out at any time.
• Detect, prevent, and respond to fraud, abuse, security incidents, and unlawful activity.
• Comply with legal obligations and enforce our terms.

We do not sell personal information.

3. How we share information

We share information only as described below:

• Service providers — vendors who host, analyze, or send communications on our behalf, under contractual confidentiality obligations.
• Legal and safety — when required by law, valid legal process, or to protect rights, safety, or property.
• Business transfers — in connection with a merger, acquisition, financing, or sale of assets.
• With your direction — when you ask us to share information with another party.

4. Cookies and tracking

We use cookies and similar technologies to remember preferences, measure site performance, and (in limited cases) personalize content. You can control cookies through your browser settings. Disabling cookies may affect site functionality.

We use Microsoft Clarity to understand how visitors interact with our site. Clarity captures behavioral metrics, heatmaps, and session recordings of pages on this site, and may use cookies and similar technologies to do so. The information Clarity collects (including approximate location derived from your IP address, device and browser characteristics, page interactions, and on-page input where not masked) is processed by Microsoft as a service provider on our behalf. For details, see the Microsoft Privacy Statement. You can opt out of Clarity by enabling Global Privacy Control or Do Not Track in your browser, or by blocking requests to clarity.ms.

5. Data retention

We retain personal information for as long as necessary to provide our services, comply with legal obligations, resolve disputes, and enforce agreements. When personal information is no longer needed, we delete or de-identify it.

6. Your rights and choices

Depending on your jurisdiction, you may have the following rights:

• Access the personal information we hold about you.
• Request correction of inaccurate or incomplete information.
• Request deletion of your personal information, subject to legal exceptions.
• Object to or restrict certain processing.
• Withdraw consent where processing is based on consent.
• Opt out of marketing communications by following the unsubscribe link in any marketing email.

To exercise these rights, contact us at the address below. We will respond within the timeframes required by applicable law.

California residents

California residents may have additional rights under the CCPA/CPRA, including the right to know, delete, correct, and limit the use of sensitive personal information. We do not sell personal information or share it for cross-context behavioral advertising.

7. Security

We use administrative, technical, and physical safeguards designed to protect personal information. No system is perfectly secure, however, and we cannot guarantee absolute security.

8. Children’s privacy

Our services are intended for adults. We do not knowingly collect personal information from children under 13. If you believe a child has provided personal information to us, please contact us so we can delete it.

9. International users

Abately is operated from the United States. If you access our services from outside the U.S., your information may be transferred to, stored, and processed in the U.S., where data protection laws may differ from those in your jurisdiction.

10. Changes to this policy

We may update this Privacy Policy from time to time. When we make material changes, we will update the “Last updated” date and, where appropriate, provide additional notice. Your continued use of our website or services after changes take effect constitutes acceptance.